GUESS Sustainability

This is our World. This is our Future.

GUESS Sustainability

This is our World. This is our Future.

Sustainability Report 2020-2021 Highlights

The report covers important topics for GUESS: Operating with Integrity, Empowering Our People, and Protecting the Environment. In the last two years, GUESS has accomplished the following:


  • Increased our eco SMART GUESS denim offerings by 18%
  • Achieved gender pay parity at our U.S. Headquarters and Retail operations
  • Set ambitious goals to cut our greenhouse gas emissions by 50% and supply chain emissions by 30% by 2030
  • Completed a rigorous review of sustainability data by third-party assurance provider KPMG
Vision GUESS
  1. Rooted in our heritage but fueled by a new energy.

We're creating iconic GUESS fashion with a focus on sustainability - made by a family of empowered people, with minimal waste.


Upholding the same GUESS DNA: this is our world.


But we are dreaming bigger: this is our future.


The values of VISION GUESS support our brand's evolution, our people's livelihoods, and a focused concern towards making a positive impact in and beyond the communities and environments we operate in. Read more about VISION GUESS values below.

Clear About Real Change

We are making real, bold changes in sustainability at GUESS, with a commitment to integrity in how we communicate our progress.

Alive with Diverse Voices and Ideas

We welcome everyone everywhere - diversity makes us GUESS, so we want to ensure every voice, across the globe, has a place in our workforce and our communications

Connected with Our Suppliers

We are everyone in our supply chain - we are all part of GUESS. We work with our global partners on training and supporting best-in-class practices at all levels.

Our World

Our Future

Creating with Sustainable Materials

We will continue to use more organic, recycled, and responsibly sourced materials. GUESS is working to ensure that all plastic-based materials are recycled.

Optimizing Fashion with Minimal Waste

We are introducing new product designs and ideas around how we make and sell, to be more sustainable and waste less, reimagining fashion.

Part of the Climate Solution

We take the climate crisis seriously and have set ambitious targets to reduce carbon emissions at GUESS and in our supply chain.

SMART GUESS products are made with environmentally conscious materials and manufacturing processes. Over 20% of our denim is eco SMART, and we are rapidly increasing within the next few years so that most of our denim will follow the SMART GUESS guidelines.

Water Saving

Less water used in the denim wash process during production


30% minimum water savings per denim garment in our collection.

Sustainably Sourced

Materials from responsibly managed farms and forest


SMART GUESS non-denim products contain 20% - 100% environmentally preferred materials.


New technologies and processes reduce use of chemicals


SMART GUESS denim contains at least 20% environmentally preferred materials and uses production methods with reduced environmental impact.

Greening Our Operations

At GUESS, we are working to improve our impact on the environment as we continue to build a culture of care throughout the business. As of 2021, we've recognized the following green-minded improvements:


  • 18% reduction in GHG emissions from our direct operations on a per-square-foot basis
  • Over 50+ stores in North America and Europe have been retrofitted or opened with LED lighting systems
  • All packaging transitioning to be recyclable or made of recycled materials
  • At our global headquarters in Los Angeles, we offer complimentary electric vehicle charging stations for associates, Rideshare incentives, and continue to implement our full-scale recycling program

Our World, Our Brand

Corporate Social Responsibility

Committed to the Future of Eco-Fashion

Diversity and Inclusion Council

Supporting Our Communities

Download the full report here.

Community Partners

While we recognize it is our corporate responsibility to achieve the sustainability targets we set for ourselves, it wouldn't be possible to do it alone. We are proud to partner with the following organizations, each paving the way for a more sustainable and community-based future:


GRI Community, Sustainability Accounting Standards Board (SASB), Sustainable Apparel Coalition (SAC), Better Cotton Initiative (BCI), Global Fashion Agenda, The Jeans Redesign, CDP, Science Based Targets Initiative, UNFCCC Fashion Industry Charter for Climate Action, Good360, Fashion Institute of Design and Merchandising, Inno Community Development Organization, Homeboy Industries, Textile Exchange, and The World Stage.